Our strategists schedule commercial break ads or spots as they are called in light of the changing broadcast sector. Though the audience is fragmented in nature, a wide variety of audience demographics can be reached with carefully pitched strategies.
Special themed break innovations deliver a higher ROI on TV ad campaigns. As also, they increase the awareness of the brand in question. Our strategists create fresh concepts based on each brand’s values and suited to its unique campaign objectives.
The impact of TV advertising campaigns can be intensified with the support of programme sponsorships. Be it through break bumpers, logo placement, product placement or cross platform promotions. Activation further extends the advertiser’s brand from TV into different media.
Channel branded competitions can build a stronger bond between brands and their audience. The customised content and prizes draws the target audience into a period of high participation and involvement. The channel’s look and feel, credibility and association can also be lent to a brand.
Airtime sales are leveraged with live events tied into a TV ad campaign. The events are televised to increase the brand exposure and reach. Hereby transporting the brand from the TV screen into the audience’s world.
Online offers a wide range of opportunities that can support TV advertising. Alternately, it can even be employed to act as an independent campaign or promote a channel-branded contest. Whether it is advertising on a channel website or creating an ad-funded programme.
Ethnic Media Limited is a media buying house that creates airtime sales strategies for advertisers in the ethnic TV sector. Our team of Airtime Strategists work closely with all the ethnic TV channels in the UK to place the right brands onto the right broadcast channels. ‘Helping advertisers reach their desired audiences. Helping TV channels achieve their ad sales revenue’. Whatever your brand, budget, target audience and objective, speak to us and find out how you can effectively advertise on ethnic TV in the UK. Alternately, if you are A TV CHANNEL aiming to increase advertising revenues, find out how we can represent your channel.